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      <image:title>Blog - Don’t confuse your unique value proposition with brand positioning. - Make it stand out</image:title>
      <image:caption>Picture credit from Marketing Week.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Portfolio</image:title>
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      <image:title>Who you are - Strategy first, then tactics.</image:title>
      <image:caption>Startups struggle more with marketing than any other area. Whether you're a seed-stage founder, launching a product, or growing post-Round A funding, marketing can unlock your business. Still, the reality is that the number one reason most businesses fail is marketing. It’s easy to believe the hype that all you need to do is post a lot on social media or have a search strategy. However, on its own, social media, SEM or any other tactical activity is not a marketing plan, it’s just noise. Ensuring you’ve built a strong foundation by understanding your core marketing strategy will set your tactics up for success.</image:caption>
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      <image:title>A no bs hour - “Your innovative thinking and ability to structure value propositions is world class. Looking forward to the amazing work we're going to do together.”</image:title>
      <image:caption>— Walid Al Saqqaf, CEO &amp; Co Founder at Rebalance Earth</image:caption>
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